componentsLast summer I read the informative and inspiring book Secrets of closing the sale by Zig Ziglar – an american top sales person and motivational speaker. The book is full of tips and techniques, explained with small stories, which make them easier to remember. Ziglar makes a great point of the fact that every step in the sales process, every conversation and especially every objection is equally important to close the sale.

I have chosen three quotes from the book Secrets of closing the sale that I would like to share with you:

  1.  “Believers are closers. Every close starts whit a –C. That stands for conviction. Take the –C out of close and you have lose, which is what you and the prospect do when you lack conviction and belief.”
  2. Selling is essentially a transference of feeling
  3. “The most important part of the sales process is the salesman

Have a great summer all!