Recruiting the right people is essential for the success of your company. It is as vital as managing your assets, finding new leads, and generating sales. Because guess who is responsible for the growth of your company? Your employees. Great employees can make a bad company blossom, whereas insufficient ones can make a great company wither.

How do you find the employees that will make your company grow? And how can you keep them motivated and loyal for years?  Follow this guide to reach a perfect company-employee fit.

Know your audience

It is crucial to know what people look for in an employer and what aspects of a company that makes an individual want to apply for the vacant position. There are no doubts about the importance of pay and benefits. However, do not underestimate the power of intangibles, as they can have a huge impact in why a someone decide to take one job over another.

Job candidates look for employers that provide their employees with a healthy work-life-balance. No-one likes to sacrifice their free time with family and friends for long evenings of overtime work. Embrace the importance of this matter and show that you care about your employee’s health and offer them wellbeing in the form of flexibility.

Cultivate growth opportunities. Job candidates want to see that you can offer them a future with career development. It is rare to apply for a position with the intent of staying in that same position forever. Showcase career paths for your employees in order for them to get a tangible example of a possible career path. Everyone needs something to work towards.

Attract the right kinds of people

It all begins from the job description. Try to describe the job position as accurately as possible. Do not try to make the position sound anything else than what it actually is. At this stage you want to catch the attention of the those that could really fit both for the position. Try to make it personal so that people feel connected and exited. A tip is to involve your teammates in writing the job announcement together with HR, to give it a personal touch.

Do not forget to keep your company culture in the core of the hiring process. Try to embrace your values to attract people that align with your company. Job candidate that can identify with your company culture will be more likely to apply, than those who do not. This will save you both time and money.

Enable two-way communication

Make sure to get to know each and every candidate thoroughly. Find out who they are, their motivation for applying and what their future ambitions are. In this way, you will find out if your path for them matches with their own career plans.

Also let the candidate get to know you, your company, and their future teammates. Give them enough space during the interview and let them interview you. It is as important for them to find out who you are as a company and if you should be a part of their career.

You want your employees to be motivated because they will help you build your company and make it grow. This means that you must be honest and transparent when discussing their future role and responsibilities, to make the candidate feel that it gets what has been promised. Otherwise, it is likely that they will become unhappy and unmotivated which will make them leave before long.

Invest in employee onboarding

Research has shown that 70 percent of employees are likely to stay for more than three years if they have had a good onboarding experience. On the contrary, one tenth is ready to leave due to poor onboarding experience. These numbers cannot highlight the importance of a good onboarding enough.

During the onboarding, the new hires get to know your company, you culture and values. It is a great opportunity for them to find out whether the expectations match the reality. It is an opportunity for them to learn about their role, and what can be expected from them. It aids your new team-members in drawing a picture of their future in the company, which can be hard to grasp solely through interviews.

Finally, onboarding lets the employee get more engaged in the company. Engaged employees who feel involved are nine times more likely to stay than those who feel like outsiders. Good onboarding is key for long-term employee commitment.

Embrace your employees full potential

Once your employees are aboard you need to find out what drives them to reach their full potential. Do this by showing trust in your employees by giving them enough responsibility. Support their professional development by giving them tasks and projects that are on the edge of their comfort zones. This will give them the chance to grow, which nurtures excitement.

Let them know that making mistakes is part of the growth process. Practice a mindset that accepts failure, as often our most valuable lessons are gained through backlashes. This results in fearless employees who are unafraid of expressing their bold ideas and innovative sides. A forgiving culture is vital for long-lasting professional relationships.

Key takeaways

  • Familiarize with the jobseeker’s market to learn what employees they value in an employer
  • Be honest and transparent during the whole recruitment process
  • Get to know the candidates well, and let the candidates get to know you
  • Do not underestimate the importance of a good onboarding
  • Show your employees your support and nurture a fearless open mind-set