Toppi is a very traditional family business in the manufacturing industry and also a traditional expert sales organization. In addition to a wide range of standard products, they have significant custom-made products, which places additional demands on the software used to manage their sales pipeline. Therefore, the basic CRM module that came with Toppi’s ERP system became insufficient in just a few months, and Toppi contacted Lime Technologies.
When working methods were updated to the CRM era, the process was not quite straightforward because there were many various sources of information. It took effort to get the entire workflow and product portfolio modeled into the new system. However, now, four years after the introduction, Kai Suokko, Toppi’s sales director, states that going back to old times and working without a centralized source of information for the entire team would be very difficult. “A great tool. Information reaches the right person at the right time” he sums up.