What is a data enriched CRM-system and how does it work?

What is a CRM?

CRM stands for “Customer Relationship Management” and is a system that companies use to manage interactions and relationships with their customers. The primary goal of a CRM is to improve customer satisfaction and loyalty and thereby increase revenue and profitability.

What can you do with a CRM?

A CRM-system can include various tools to help companies collect, store, and analyze customer data and thereby gain deeper insights about their customers. It can include contact information, purchase history or feedback and may be used to tailor sales, marketing, or service efforts.

What's in it for me?

It’s both easier and cheaper to retain existing customers than to constantly acquire new ones. And no matter how great products or services your company offers, you won’t sell an ounce if customer relationships aren’t good. Customers are more than just a chance to sell, and if you make sure to take every opportunity to nurture customers with the support of a CRM-system, there is also a greater chance that you will get a more long-term, loyal, and profitable customer.

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The benefits of a CRM-system

Improve Relations

Manage your interactions with customers and prospects more effectively by tracking and analyzing customer interactions with targeted messaging. Improve your customer relations and increase customer loyalty!

Better Sales Performance

By using a CRM-system, sales teams can manage their leads and opportunities more effectively, allowing salespeople to quickly prioritize where needed.

Streamlines Your Business

Streamline your business over time by automating manual processes such as data entry, scheduling, and follow-up.

What is enriched data?

Enriched data means updated information from Dun & Bradstreet (former Bisnode), one of the world’s leading suppliers of business information and research. Dun & Bradstreet is a global database comprising commercial information on millions of companies world-wide. We stream 3.7 million Nordic companies and 6.4 million decision makers from Dun & Bradstreet to Lime Go, the same way as you stream your favorite series from Netflix to your device!

What can you do with enriched data?

Enriched data allows you to see visual key figures and filter by company size, financial figures, or company form. It can provide your company with insights and data about the market and your potential customers, creating the perfect target audience! This enables you to understand customer behavior and thereby gain competitive insights. It will help you take data-driven decisions and improve sales results!

What's in it for me?

Having a CRM without enriched data is like eating without cutlery. You can do it, but it could be easier. Duplicates and incorrect data in the CRM can lead to a cluttered and disorganized database, which affects your sales performance. Without a clear understanding of which companies to prioritize, it becomes challenging to work efficiently and will impact the sales process negatively. Our enriched data will always consist of the latest and updated data and thereby help you improve your sales efficiency, save time, and increase revenue!

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The benefits of a data enriched CRM

Clearer Focus

Identifies the most promising prospects based on their behavior, interests or demographics and helps sales teams focus on the customers who generate closed deals.

Increased Efficiency

By automating the lead generation and qualification process, the sales team can save time and work more efficiently. This allows them to focus on building relationships.

More Closed Deals

By making data-driven decisions and adapting your sales strategies based on customer needs, you can generate higher conversion rates, increase your revenue, and close more deals.

4 questions to answer when buying a CRM

Before you buy a CRM-system, whether it’s to replace an old CRM or buy a CRM for the first time, there are a few questions you should answer. The goal is always to find a CRM that suits you and the company’s needs. Therefore, you should answer these four questions before you buy a CRM-system.

What does your CRM experience look like, and have you had any system experience before?
How do you contact prospects today and how do you ensure good customer care for existing customers?
What do you want to achieve with your investment?
What other systems that affect customer care do you have today and how should these be connected to your CRM?

Do you have any questions? Feel free to contact us! We are here to guide you to the right CRM!

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Prospect like a pro

Finding new clients is time consuming if you lack structure. That’s why Lime Go comes packed with features to help you focus and streamline your prospecting!

Do you want to know more about what a CRM-system can do for you?

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