Data Enriched CRM-system

What is a CRM?

CRM stands for “Customer Relationship Management” and is a system that companies use to manage interactions and relationships with their customers. The primary goal of a CRM is to improve customer satisfaction and loyalty and thereby increase revenue and profitability.

What can you do with a CRM?

A CRM-system can include various tools to help companies collect, store, and analyze customer data and thereby gain deeper insights about their customers. It can include contact information, purchase history or feedback and may be used to tailor sales, marketing, or service efforts.

What's in it for me?

It’s both easier and cheaper to retain existing customers than to constantly acquire new ones. And no matter how great products or services your company offers, you won’t sell an ounce if customer relationships aren’t good. Customers are more than just a chance to sell, and if you make sure to take every opportunity to nurture customers with the support of a CRM-system, there is also a greater chance that you will get a more long-term, loyal, and profitable customer.

What is Enriched Data?

Enriched Data means updated information from Dun & Bradstreet (former Bisnode), one of the world’s leading suppliers of business information and research. Dun & Bradstreet is a global database comprising commercial information on millions of companies world-wide. We stream 3.7 million Nordic companies and 6.4 million decision makers from Dun & Bradstreet to Lime Go, the same way as you stream your favorite series from Netflix to your device!

What can you do with Enriched Data?

Enriched Data allows you to see visual key figures and filter by company size, financial figures, or company form. It can provide your company with insights and data about the market and your potential customers, creating the perfect target audience! This enables you to understand customer behavior and thereby gain competitive insights. It will help you take data-driven decisions and improve sales results!

What's in it for me?

Having a CRM without Enriched Data is like eating without cutlery. You can do it, but it could be easier. Duplicates and incorrect data in the CRM can lead to a cluttered and disorganized database, which affects your sales performance. Without a clear understanding of which companies to prioritize, it becomes challenging to work efficiently and will impact the sales process negatively. Our enriched data will always consist of the latest and updated data and thereby help you improve your sales efficiency, save time, and increase revenue!

1. Cold outreach

You need to find new customers and decide to pick up the phone. Your company focuses on larger restaurant businesses in Southern England.

Without a Data Enriched CRM
You try to google companies matching your target group, find their contact information and paste it into an Excel sheet. Creating a list takes anywhere between 9 and 90 minutes.

With Lime Go
You open the sales tool and sort out businesses that 1) are in the category “restaurant business”, 2) have turnover of more than € 43k and 3) are in Southwest Germany. In less than five minutes you have a complete list with 77 different companies.

2. Contact leads

You visited an event and made new connections. You bring home several business cards and now it’s time to follow up.

Without a Data Enriched CRM
You get the business cards and enter all the details in your address book, but realize you forgot some business cards at the event. Who were you talking to?

With Lime Go
You open the sales tool and start working the list with new contacts. At the event, you scanned all the business cards and marked them as business opportunities and added a reminder for today to follow up on.

3. Sales meeting

You have been in contact with the restaurant Ristorante over the past few weeks and they seem interested in your products. Next week it’s time for a meeting and you are busy preparing the material.

Without a Data Enriched CRM
You try to remember what was decided during the last phone call with the restaurant. You have a faint memory that there were 2-3 people who would attend and that you intended to focus on quality during the presentation. But you don’t remember the details.

With Lime Go
You search ”Ristorante” in the sales tool and get both contact history as well as your own notes. There you see that the CEO, the head chef, and a supervisor will be attending the upcoming meeting. And yes, you have made a note to focus on quality in your presentation. You have also added a reminder to bring afternoon tea, which you had incidentally promised.

4. Won deal

The meeting with the restaurant Ristorante goes well and a few weeks later you win the deal. Hooray!

Without a Data Enriched CRM
As it was a bigger deal, you open your Inbox and send an e-mail to your manager, who has asked for updates. It takes a couple of minutes, as you need to describe the contract and the total value of the entire deal.

With Lime Go
You change the deal’s status to “order” in the sales tool and your manager automatically gets an e-mail that the deal has been won. In the sales tool, the manager can see the entire process and the total value of the deal.

5. Upselling

You have some customers that come back regularly to buy new restaurant equipment. But this year, it feels like the loyal customers are fewer than in previous years and you would like to contact those who haven’t been in touch.

Without a Data Enriched CRM
You try to remember previous customers and you look through your Inbox, folders, and various documents. Putting together your list takes time and you wonder whether you really remembered everyone. Furthermore, you don’t remember the details regarding when, what and why they all bought from your company last time.

With Lime Go
You open the sales tool and search for “gold customer”, which is the tag you have given your large and recurring customers. All companies are displayed in a list that you can start to work through.