Working in sales is fantastic, but it can also be hectic. We want to get things done, fast! We run between meetings and have to face the challenges we encounter along the way to closing more deals.
We interact with many people every day, people who have different roles in different contexts. We build customer relations, relationships that is based on trust.
But first, to even get the opportunity to start building a relationship with a potential customer it require that you have the other party’s attention that they actually want to hear what you have to offer. How receptive the counterpart is of your message is based on whether they like you or not, which they quickly decide! Often within a few minutes after they met you the first time.
People in general are very skilled at placing other people in different folders based on their first impression, whether we like it or not. We are full of prejudices and would have a hard time taking on everyday tasks without them. When we see a chair, we assume that you can sit on it. The same is true when we meet new people, ah, he is one of those, she’s such a …
Therefore it’s important that you make a good first impression! Make it easy for others to like you and be sure that you end up in the right folder!
- Prepare for the meeting
- Be on time
- Be the expert that you are expected to be
Remember, you present yourself the minute you step in to the room or out of your car, not necessarily when you shake hands.