Build strong relationships using personalised email mailings, newsletters and campaigns targeted to different target groups. Perform segmentation, production and analysis in one streamlined workflow. This is an example of a sales campaign:
- You want to inform existing customers about a new service and thus set up a marketing activity as an email campaign in Lime CRM.
- Perhaps your target group is made up of A-customers who have purchased another specific service in the past and who are based in Southern Sweden. You do a segmentation of your customers in Lime CRM and add them as participants in the marketing activity.
- You create some neat mailing content with drag-and-drop using the mailing tool and select your settings. You will find your Lime-campaign and the recipients you have selected under mailing lists.
- Once the mailing has been sent, it’s easy to open up the campaign in Lime CRM and see which recipients have opened and clicked on the mail.
- You may want to send another email to the people who didn’t open the first one. That’s easily done! Lime CRM synchronises and collects all mailing statistics for a specific campaign.
