Lund, the 8th of March: Now the market-leading CRM company drops the name Lundalogik altogether to simply become Lime.
In the summer 2016, Lundalogik officially changed their trademark to Lime by Lundalogik and now the company is going all the way. The change of name should speed up a Nordic expansion after the company assumed the leading position on the estimated 1.7 billion SEK Swedish CRM market (Customer Relationship Management) in 2016.
The name Lundalogik has not been as successful outside of Sweden, but nevertheless, the latest accounts show nearly 100% growth in the Finnish market and the company employed 51 people throughout the Nordics last year.
– This is part of an internationalisation of the company that is already well on its way, but the head office remains the same, and Lund will always be a major part of our culture. There is something special about being a Lundalogician and that feeling will last, says Erik Syrén, MD at Lime, who has been with the company for 17 years, a journey from 10 to 215 employees.
Lime is already the namesake of the company’s product series with CRM software for customer care and sales. For a long time, this has led many Nordic customers to refer to the company as “Lime”, according to Erik Syrén.
In 2017, Lime acquired the companies RemoteX and Netoptions. Erik Syrén does not rule out new acquisitions of Nordic companies this year as well. The target is also to employ nearly 60 new people, as well as to aim for 20% growth during 2018.
For more information:
Jonas Eklund, press officer
+46 704 93 96 97
Erik Syrén, MD Lime
+46 707 38 50 72
Lime helps companies around the Nordics to become better at customer care. The company develops and sells digital products for ”Customer Relationship Management”, developing and managing of customer relations. Lime was founded in 1990, has 215 employees and has a turnover of a quarter of a billion SEK. The company has offices in Lund, Stockholm, Gothenburg, Oslo, Copenhagen and Helsinki. The customers include everything from sole traders to large organisations. www.lime-technologies.com