New Wave Norway is a major wholesaler of advertising textiles, gifts, sportswear and workwear. The company is divided into six sections, each with its specialization within the primary field profile & retail.

New Wave owns and distributes well-known brands such as Kosta Boda, Orrefors and Craft. They are currently 51 users in a Lime CRM solution focused on sales.

Starting point

NewWave had, like many others, a lot of customer information spread out (in systems, files, or in the heads of employees). The wish for a CRM system came from the employees who formed a project team and came up with the following objectives:

  • Improved information flow within the organization
  • Gathered customer information in one system
  • Searchable and easy to find what you are looking for
  • Better reporting possibilities for the management team
  • A better overview and reporting capabilities for the sales people

Why Lime CRM?

  • The most user-friendly CRM system we tried
  • Simple and visual reporting with Lime BI
  • A very flexible CRM that can grow with us
  • Great search function – you’ll always find what you’re looking for
  • Last but not least, we felt right from the start that Lime are CRM experts and at the same time they’re relaxed and informal – we really liked that!
Lime CRM logo
“Lime CRM is the best of two worlds, a user-friendly CRM system with great opportunities for self-development.”
Ole-Kristian Arnesen, New Wave Norway

Resultat: One system for everybody

The project started in January 2012 and was finished in May the same year. After that, the sales people has a tool to easily process prospects and customers, and also a good reporting tool that works all the way from sales to management. Everyone can keep track of the business in real time and know how the business develops. The search functions allows one to always find what you are looking for. Finally New Wave had one common system for customer relationship management and reporting.

Want to know more?

Do you want to know more about the Lime CRM solution at New Wave or do you want to know what Lime CRM can do for you? Call Nils who has been involved since the beginning with New Wave. He knows it all!


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Nils Olsson

Nils Olsson
+46 8-562 776 03