A newsletter is one of the best and most cost-effective marketing tools a company can have. The benefit of having a newsletter is that you can adjust the content depending on your needs, everything from selling a product to spreading important information to your customers. The common thread of all types of e-mail marketing is that you reach your recipients directly with your message, in other words there are no middle hands!
Sometimes it’s hard to get started with your e-mail marketing. Here’s our tips on how you can get create more selling newsletters and get started the right way!
What is a newsletter?
E-mail marketing or newsletters is an e-mail you regularly send out to recipients with important and relevant content or product offers. By sending out e-mails regularly you build a relationship with your recipients over time, which increases your relevancy and your chance of getting a sale.
Through newsletters you gain valuable insight into your recipients behaviors, wants and needs so you can create relevant content tailored for them.
Tips on how to create more selling newsletters
How do you create a newsletter, where do you start? One of the most important parts of a newsletter is that it always should provide value in the form of relevant content to the recipients. Don’t assume your recipients are reading your newsletters for the fun of it, instead make sure to create valuable content that creates relevancy for your company over time. Here’s further tips that helps you create a selling newsletter:
- Find your voice
Companies communication with their customers decides how their customers feel and think about their brand. That’s why it’s important to have unison market communication even in your newsletter. Your readers signed up to take part of your brand after all, so make sure to write texts that follows your normal market communication.
- Avoid technical terms
Do you sell complex technical products? Some of your recipients might understand the technical terms, but many of your readers won’t. Focus your messaging on how you can solve their problems, not the technical details.
- Dare to be normal
How do you write an e-mail to your manager? A bit dry and dull, with an official tone of voice? Your readers aren’t robots but humans, that’s why it’s important to meet them in a natural way with your texts. Don’t be afraid of using emojis or writing with humor where it fits. A newsletter doesn’t have to be dry and dull!
- Keep it short
Avoid writing too long newsletters. Think of your readers, they’re usually busy doing other things during their workday than reading newsletters. Value their time and keep your message short and focused to have the best effect.
- Write selling headlines
Your recipients must open the newsletter to be able to read the content you write. That’s why it’s important to have selling headlines that makes them want to open your e-mail. Don’t give away the content in the headline, instead give them a reason to open the e-mail. For example, don’t write “Right now, 50% sale on EVERYTHING”, instead go with something like “Everything has to go, here’s your personal discount” to entice the reader to open the e-mail. What type of headline fits your newsletters of course depends on what kind of e-mail you send out.
- Create great CTAs
It’s always important to think about the purpose of your newsletter when creating it. Are you trying to sell a product or drive traffic to your website? Have clear and easy to understand CTAs (Call-To-Action) in your newsletter, so the recipient understands what you want them to do. Have a “less-is-more” approach when inserting CTAs into the newsletter to lead your traffic the right way.
- Always test your newsletters
The benefits of e-mail marketing is that you can always A/B-test your e-mails so they perform optimally. Most modern tools for e-mail marketing offers this kind of functionality out of the box. Try different headlines and content and see what version your recipients like the most, so you always send well-performing e-mails.
- Send newsletters regularly
One of the biggest faults people do with their newsletters is that they don’t send them out regularly enough. If your recipients have to wait weeks between your e-mails, the probability of them opening your e-mails gets lower than if you send them out regularly. Between once a week to a few times a month is the recommendation to keep your recipients interested. Try finding what level works for your company!
Other benefits of having a newsletter
Your newsletter doesn’t always have to be selling something, you can use newsletters for other types of communication with your customers. How about sending a customer survey or inviting customers to get tour of your office? The possibilities are endless, newsletters don’t have to always be selling a product or service. Make your newsletter the best it can be for your company and its needs.
With Marketing Automaton you’ll have better control over the customer journey
With a Marketing Automation tool, you’ll have better control over your customer journey through all your sales channels. A Marketing Automation system is often part of your e-mail marketing, but can also include communication through SMS, social media or webpages.
Automated Flows, an addon for Lime Newsletter, is a Marketing Automation tool where you can create selling newsletters that automatically is sent out to your recipients depending on what choices they do during their customer journey. Through Marketing Automation you’ll be able to stay “top-of-mind” with all your customers, all the time.
Are you curious how the tool works? Don’t hesitate to contact us for a personal demonstration!
Let Lime Newsletter be the foundation for your e-mail marketing
If you haven’t started your e-mail marketing yet now is truly the time to get started! Let newsletters take its place in your marketing mix and work towards expanding your subscriber-base.
With Lime Newsletter you’ll have a great tool for your marketing communication. Let us show you how you can use Lime Newsletter together with Lime CRM!