For more proactive and customer-focused teams

Agnes has worked in sales at every level – as a leader, entrepreneur, and coach. She has trained sales teams in Sweden and internationally, and run her own business in marketing and sales.

Agnes’s conviction is that sales is as much about culture as it is about technique and skills. When people understand how they contribute to the whole, teams get stronger and the results follow.

Linus studied at the School of Business, Economics and Law in Gothenburg and the Academy of Sales, and has worked with leadership and sales in environments where results and behavioral change go hand in hand.

He starts from an insight that’s simple but often overlooked: culture isn’t created by nice value statements, but by the conversations that are had – and avoided – every day. He listens sharply, asks coaching questions, and challenges habitual ways of thinking. The goal is always the same: to make development concrete and get strategy to live in everyday work.

Maria has a solid background in sales, leadership, and business development. She has built high-performing teams and created strong customer relationships – giving her a sharp understanding of complexity in both business and people.

Today she works with individuals and organizations based on a simple but powerful conviction: success is achieved when it’s easy to do the right thing. Through strategy, structure, and engagement, she creates the conditions for lasting change.

Ted has 15 years in B2B sales and a finance degree specializing in Corporate Finance – an unexpected route into the world of sales, but the results speak for themselves. He has built strong sales teams and sales leaders, and today combines deep leadership experience with a clear digital dimension.

Ted’s conviction is clear: success requires the right mix of leadership, the right behaviors, and smart technology – a combination that makes anything possible.

Josefin studied Corporate Finance but has always been fascinated by sales and what makes a truly trustworthy salesperson. Her career has taken her through roles as sales manager and consultant manager, but the single most important task she’s had is making people feel good and want to perform.

Her philosophy is that when people have inner capacity, feel comfortable and seen, the results follow. Josefin thrives right at the intersection of business value, energy, and human development.

Max is a university-trained rhetorician with advanced studies in leadership, business management, lean management, and high-performing teams in the US. With a solid background in sales, he has learned something few people talk about: everything starts with how people communicate, lead, and sell.

Today Max trains in change management, sales training, culture, sales leadership, and rhetoric – convinced that success is as much about how we say something as what we say.