What type of marketing suits your business best?

Traditional marketing, is it still relevant?

In a time where algorithms control feeds and clicks are counted in real time, traditional marketing may feel like something from another era. But the truth is that classic methods like printed ads, events, and direct mail still have a natural place in our marketing, especially when used strategically together with digital efforts.

What do we mean by traditional marketing?

By traditional marketing, we mean communication channels that existed before the digital era:

• Printed materials: ads in newspapers, brochures, flyers
• Direct mail: postal campaigns, catalogues, invitations
• Events & trade shows: in-person meetings, networking, and demos
• Radio and TV: still relevant in some B2C settings

How does it differ from modern marketing?

While digital channels are based on data, instant feedback and automation, traditional marketing is built on long-term efforts, physical presence, and often longer production timelines. In other words, you don’t get the same immediate statistics, but you gain more in real-world presence.

That’s why classic marketing often works better in situations where relationships, trust, and quality are in focus. For example, in longer B2B customer journeys or when you want to strengthen your brand.

From trade shows to trackability

Imagine you’re attending a trade show. You print materials, build a booth, and staff it with your sales team. It’s a classic setup but doesn’t have to stop there. With Lime CRM, you can easily turn this type of marketing activity into a data-driven sales engine:

• Register every visitor directly in Lime
• Tag them with relevant information and follow-up status
• Set automated reminders for follow-ups
• Measure how many leads convert to deals after the event

The result? You get clear business value from your traditional activity, in a digital system. This type of marketing is right for you if want to build long-term relationships, strengthen your brand, or reach decision-makers in industries where personal meetings still carry significant weight.

I want to know more

Digital marketing – measurable, targeted and extremely flexible

If traditional marketing is a slow-moving sailboat, then digital marketing is a speedboat in comparison. You can adjust direction instantly, speed up in seconds, and see if you’re on course in real time. That’s why digital marketing dominates when the goal is effective marketing with a clear ROI.

Where traditional methods require long-term planning and usually physical materials, digital campaigns can often be planned, tested, and optimised all in the same day. In other words, you don’t have to guess what works, you’ll instantly know instead.

This is where the power of marketing channels like SEO, paid ads, e-mail, and content truly shines.

Through SEO and content marketing, you can attract the right audience without paying for every click. SEO is all about creating content that answers the customer’s questions, builds trust, and ranks high in search results. But if you’re looking for instant visibility, paid ads are a powerful tool. It allows you to reach people who are already searching for what you offer, with full control over your target audience, location, and budget.

When it comes to nurturing leads and driving conversions, e-mail marketing and marketing automation play an important part. By automating your campaigns and customising the content for different segments, you can create tailored experiences that feel relevant and require minimal manual work.

To get the full value out of your digital activities, you’ll need more than just good content and clicks. You need a system that can capture, organise, and analyse your results.

That’s where Lime CRM shines. With Lime, you can:

Effective marketing isn’t just about being seen, it’s about knowing what works and doing more of it. With Lime, you get the tools to make smarter decisions, faster.

Digital marketing is right for you if you want fast feedback, the ability to optimise campaigns continuously, and reach a broad audience with measurable impact, even on a small budget.

Get more from every campaign and know exactly what drives results.

Social media that sells, not just shows

If digital marketing is a speedboat, then social media is the town square where conversations, opinions, and relationships are built in real time. It’s not just a platform for advertising, but a forum for engagement, dialogue, and creating a community. That’s why social media marketing is one of today’s most powerful tools for both branding and lead generation.

Lime CRM, where community turns into conversion

Social engagement is great, but the real magic happens when you link it to actual results. That’s where Lime CRM can make a difference.

With the right integrations, you can:

• Track leads generated through social campaigns
• Tag them with campaign or channel data (e.g. “LinkedIn Campaign March 2025”)
• See which companies or contacts interacted with your marketing, and how far they progressed in your sales pipeline

In short: you don’t just see what happened, you’ll see who it happened with. And with Lime CRMs dashboards, you’ll get a clear overview of which posts or campaigns is actually driving activity.

Social media is the right choice for your business if you want to build community, drive traffic, and engage your audience while strengthening your brand.

How to follow up on your marketing in Lime CRM

Marketing success isn’t just about creative campaigns and click-worthy ideas. It’s just as much about what happens afterwards. Did the campaign work? Did you reach the right people? Did any of them convert into business?

With Lime CRM, you get more than just a system for customer data. You get a complete toolkit for planning, executing and following up on all your marketing efforts in a structured and data-driven way.

Hit the mark right from the start with smart segmentation

It all starts with knowing your target audience. With Lime CRM, you can create smart segments based on factors such as industry, revenue, geography, past behaviors or lead score. This lets you tailor campaigns that feel personal and relevant, and deliver better results.

Want to reach current customers with a new offer? Just filter by customer status. Want to find prospects in the construction industry in central Sweden? You can do that in seconds.

The result? Marketing that converts better, every single time.

Plan your marketing activities and make it happen

Lime CRM makes it easy to plan campaigns with linked activities. You can enter your entire marketing plan directly into the system, assign responsible parties, set deadlines, and track progress over time.

Want to follow up on an e-mail campaign with a call to everyone who clicked a specific link? Just set up an automated flow. Simple, clear, and measurable.

Gain insight and make better decisions

What’s working and what should you stop doing?

With our KPI visualisations, you get real-time data in sleek dashboards that show exactly what you need to keep track of your most important metrics. From pipeline value tied to specific activities, to the segments generating the most value and much more. No more guessing, just facts that you can act on.

There’s no one-size-fits-all

So, what type of marketing is right for your business? That depends on several factors: your target audience, your business model, your resources and your business goals. For some, a physical event is the most effective route. For others, it’s digital campaigns, social media, or marketing automation that delivers the best results.

The most important thing is to choose a method that matches your reality, not someone else’s trend. But no matter what channel you choose, there’s one thing that should always be part of your marketing strategy:

A powerful CRM system.

Because it’s only when you can track, measure, and follow up on your efforts that you’ll see real results. A CRM not only makes your campaigns more structured, it also gives you the insights you need to make better decisions, faster.

Whether you’re working with printed brochures, TikTok, or telemarketing, connecting your marketing with Lime CRM makes every marketing effort a source of deep insight and let’s every contact become a potential customer.

Ready to take the next step?
Let us show you how Lime CRM can become your best marketing companion.