StartInsightsWhat is CRM?

What is CRM?

Our guide to CRM software

CRM stands for Customer Relationship Management, and the purpose of a CRM system is to help you improve your customer relationships and grow your business over time. Not sure which CRM system might be right for you?

Do a small assessment to figure out which CRM system might be best for you, or book a demo with one of our salespeople!

CRM, or Customer Relationship Management, is an important part of businesses that want to improve their interactions and relations with their customers. A CRM system gives businesses full control over their customer relationships, supports customer prospecting, sales and marketing strategies, and creates flexible solutions for customer support and analysis.

In other words, a CRM system helps centralize customer data and streamline all customer interactions to enhance your customer relationships and help drive the growth of your business.

A CRM system gives you a central database for storing and managing detailed customer information in a structured way.

With a CRM system it becomes easy to keep track of all your contact details, the communication history, and their preferences.

A CRM helps your sales teams track and manage all their leads and opportunities. You gain insight into the sales process with the help of forecasts, statistics and reports.

With the help of dashboards and the knowledge gained, you can act faster on issues as they arise and prioritize your sales efforts where they matter the most.

Get all the features you need for tracking your customer inquiries, issues and support request. With the right CRM tool, you can automate and streamline several customer-oriented processes.

Less wasted time doing manual task means it’s easier to focus on what really matters: your customers.

Try our solutions

Want to try the different CRM solutions that we offer?

Test our solutions on your own time in a pre-configured trial account, or have one of our experienced CRM experts show you a tailored demo for free!

Want to talk CRM with us?

There’s no time to waste! Let’s find the solution that will help you get more customers and turn existing ones into loyal ambassadors today.