State of Utility 2026
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This 52-page report is packed with fresh data, clear visuals, and actionable insights on the utility industry. From investments and daily challenges to customer experiences, it provides a clear view of where the industry is heading.
- Exclusive insights from European utility experts.
- Inspiration on how other utility companies tackle industry challenges of today and tomorrow.
- Concrete action points on how to remain competitive in the future.
Download now and see for yourself!
A quick taste of what’s inside
Sneak peek time! Below you’ll find two questions from the report, each with a short summary of the key reflections.
Question 1: Which part of the customer journey do you find most challenging today?
Summary of key reflections:
Many utility companies are still moving from reactive customer handling to proactive, long-term customer development. While priorities like attracting new customers rise in competitive markets, the greatest value often lies in strengthening existing customer relationships.
Also in this chapter:
- Country insights
- Industry breakdown
Question 2: Which area is your company currently investing in the most?
Summary of key reflections:
Digitalisation and IT transformation are the strongest investment direction across all countries, but what it’s combined with differs. Sweden, Denmark, Germany and Finland combine digitalisation with infrastructure investments.
Meanwhile Norway invest even more heavily in digitalisation and combine it with customer relations & service. There, a wave of new systems provider on the market is pushing the industry towards more customer-focused and digitally advanced ways of working.
Also in this chapter:
- Industry breakdown