4 reasons why you should start with email marketing – if you haven’t already
Email marketing has become an increasingly important communication channel in recent years for most types of businesses. Email is also a very cost-effective way of staying in touch with both potential and existing customers. Are you thinking about starting up email marketing for your business?
Here’s four reasons to start using email marketing!
Do you want to improve your marketing using email newsletters? Let us show you how!
E-mail has a very high click-through rate
It might be easy to think that Facebook, with its roughly 2.7 billion active users, is the best way to reach your target audiences. Social media channels are great for communicating with your target audience, but they aren’t the only channels out there.
In fact, the click-through rate for email newsletters is around 3-5% with a normal open-rate hovering around 20-25% depending on the industry you’re active in. The click-through rate for a Facebook ad is as low as approximately 1%. In other words, the chance to actually reach your audience and having them visit your website is three times higher than a Facebook ad, just by using email newsletters.
Communication that is easy to manage and measure
On average, 97% of emails are actually delivered to the person you sent them to, while posts on social media are only displayed to roughly 6% of your followers. This is because Facebook, LinkedIn and other social media adjust their newsfeeds based on the number of updates. In the case of newsletters, the recipient decides which mailings they will read rather than having an algorithm decide for them, which makes it more likely they actually accept and read the newsletter when it arrives.
Another advantage of email marketing is its measurability. You can see how many and which of your users have openend, clicked or shown interest in each newsletter. It’s easy to monitor which one of your email newsletters provided the best response and then adapt your marketing accordingly.
Lime Newsletter makes it easy to create visual and measurable email newsletters based on your customer data.
Identify which leads that are hot
Since it’s easy to measure the results of your email newsletters it allows you to see details about which people are interested in what from your business. If a recipient often reads your emails and also clicks on links to register for a webinar or to read an article, it’s a good idea to have one of your colleagues in sales reach out and contact that person. It means you’re much more likely to find and reach people who have a serious interest in your services or products. Your colleagues will also love that you send them hot leads all the time!
Strengthen your brand
Social media is great for brand-strengthening; however, many forget to combine it with email marketing. Recipients who are subscribed to your newsletter have actively shown an interest in your company and want to know more about what you do. Make sure to take advantage of this while also strengthening your brand through relevant information on social media. By doing so it’s easyer to always be on top of mind with potential customers. For instance, did you know that you can import email lists to most of your social media and market your posts towards the recipients there?
In other words, email marketing is a great complement to the work you already do on social media. It is a communication channel with high deliverability and the results of email promotions are easy to follow up. What’s not to love about email marketing?
Do you want to learn more about email marketing? Read our guide on how to do successful email marketing or get in contact with us and we’ll show you everything you want to know!
Do you need help with your e-mail marketing?
There’s no time to waste! Let’s find the solution that will help you get more customers and turn existing ones into loyal ambassadors today.