Lime CRM has made it possible to collect important data from the customer base and structure it brilliantly for all users. Beverage Partners’ Lime CRM tracks customer history, vendor visits, product visibility and campaign success, among other things. The information in Lime CRM helps salespeople, management and the entire company make decisions.
Salespeople see great benefits from using Lime CRM, as they can constantly monitor the status of their customers through product visibility and campaign success. They can also easily track their personal sales targets in the CRM. This allows them to prioritize correctly and make proactive sales efforts.
Management can use Lime CRM to improve sales management and set clearer goals for salespeople and the organization as a whole. Management gets holistic insight into product and employee performance and can use it to track key objectives.
At the corporate level, Beverage Partners is also moving strongly towards data-driven decision making. Their sister company also uses Lime CRM, which helps to harmonize practices. By using the same CRM, they can roll out new functionalities at the same time in both countries, bringing savings and synergies.