Popular articles
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Read the article: How to improve your NPS
How to improve your NPS
A lack of clear communication can often lead to misunderstandings, lost business and reduced customer loyalty. But with the right…
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Read the article: The right marketing channel for your business
The right marketing channel for your business
Marketing today isn’t about if you should be visible, but how. Should you invest in social media, e-mail, SEO or…
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Read the article: The future of membership management: Self-service solutions
The future of membership management: Self-service solutions
More and more membership organisations are taking the leap and allowing their members to manage things themselves – and with…
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Read the article: More than advertising
More than advertising
Marketing is one of today’s most frequently used, yet misunderstood, business terms. For some, it’s equal to campaigns and ads.…
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Read the article: Market segmentation: How to reach the right customers with the right message
Market segmentation: How to reach the right customers with the right message
In a world of intense competition and ever-changing customer expectations, speaking to “everyone” is no longer enough. To succeed in…
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Read the article: CRM in the utility industry: 4 ways to create a more efficient customer journey
CRM in the utility industry: 4 ways to create a more efficient customer journey
How can a CRM system help future-proof utility companies?