Two women talking to each other and taking notes, in a bright and clean office space.

A digital pioneer struggling with fragmented data

Prisjakt went from scattered systems to a unified, AI-powered way of working with Lime CRM. In this case, they share how everything from customer service to contracts and invoicing became easier when it all finally came together in one place.

Here’s how they got there.

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From scattered systems to AI-powered CRM – together with Lime

Prisjakt is a digital price comparison service founded in 2002. With 220 employees and a fully digital business model, the company has always had digitalization in its DNA. Despite this, they faced a growing challenge: customer information was scattered across multiple systems, and there was no clear overview.

Previously, Prisjakt used Upsales, Intercom, Dynamics CRM, and several custom-built systems. Information was fragmented and poorly integrated between platforms. Staff had to spend time logging into multiple systems just to understand a customer’s relationship with the company.

“Our colleagues had to log into several different systems to help a customer. It made it difficult both to scale and to get a complete picture of our relationships.”
– Joakim Hermansson Jungmark, CRM Product Owner, Prisjakt

This fragmented reality made it hard to grow at the pace they wanted. Prisjakt realized they needed to bring their customer management together into a single platform – and they chose Lime CRM.

The solution: One unified CRM
that brings everything together

When Prisjakt began evaluating new CRM solutions, one thing was clear: flexibility and integration capabilities were essential. With Lime, they got a system that not only met their needs, but one they could also develop themselves.

Together with Lime, they completed a structured implementation over seven months. During that journey, data was migrated from Intercom, case management was set up, and integrations were connected to central systems like Visma (ERP), CreditSafe, and GetAccept. On top of that, webhooks and API integrations were built to connect Lime with Prisjakt’s internal systems – laying the groundwork for AI-driven automation and smarter workflows.

Group of people looking at a computer screen and working together, happy and smiling in an office setting.

With Lime CRM, Prisjakt got a whole new way of working:

A unified view of the customer – from first contact to invoice.

Automated company data via CreditSafe.

More efficient contract management, with 700 contracts sent and 500 signed directly in Lime.

A fully automated invoicing flow through ERP Connector.
AI support and automation via webhooks and API connections.

“What really sold us was the ability to build integrations ourselves and develop Lime at our own pace. It gives us both flexibility and control.”

Joakim Hermansson

Head of Product at Prisjakt

Growing with AI and a trusted partner by their side

Through Lime CRM, Prisjakt has freed up time, streamlined onboarding, and ensured that internal processes flow together in a way that simply wasn’t possible before. Internal coordination has improved, the customer experience is clearer, and the company is better equipped to grow.

Looking ahead, Prisjakt sees an even bigger role for AI and automation – both for creating smarter decision support and for building proactive flows where the customer journey happens seamlessly.

“We’re not worried about outgrowing Lime. No matter how our needs change, we’re confident the platform can keep up.”

A women working at her computer in Lime CRM software. In a clean and bright office.

How Lime helped Prisjakt:

Brought CRM, case management, and automation into one system.
Integrated ERP, contract management, company data, and internal systems.
Enabled AI-driven processes through webhooks and API integrations.
Provided a close partnership during implementation – and a platform Prisjakt can now develop on their own.

Joakim Hermansson

Head of Product

“We use the AI agent to summarize our chatbot conversations. It works brilliantly. It saves our customer service team a lot of time and effort when they don’t have to read through an entire conversation to understand what the case is about.”

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About Prisjakt

Prisjakt is Sweden’s leading price comparison service, helping both consumers and businesses find the best prices on everything from electronics to household products. Founded in 1999, it has grown to become one of the most widely used comparison services in Sweden. In 2025, Prisjakt celebrates 26 years of smart shopping, with millions of users comparing prices daily on thousands of products from hundreds of retailers.