The Lime logotype
Our logotype is the foremost and most immediately recognizable visual representative of our brand. It concists of the wordmark “lime” and the logomark, “the droplet”, which are always used together. Whenever suitable, we like to add the tagline, “Creating Customer Heroes”.
Product & Service icons
We use icons for our various products and services that fits under the Lime brand umbrella.
Colors
Our palette is a fresh and harmonious set of colours, Lime Green being the main one of our primary colours. The colours can be used for graphic elements and in any degree of brightness or opacity.
Lime Green
RGB: 190, 224, 52
HEX: #BEE034
CMYK: 30, 0, 100, 0
Ocean Teal
RGB: 111, 205, 182
HEX: #6FCDB6
CMYK: 56, 0, 31, 0
Aqua
RGB: 166, 239, 255
HEX: #A6EFFF
CMYK: 23, 0, 0, 0
Bubble Gum
RGB: 255, 166, 234
HEX: #FFA6EA
CMYK: 0, 47, 0, 0
Sunny Orange
RGB: 254, 176, 0
HEX: #FEB000
CMYK: 0, 40, 100, 0
Cool Grey
RGB: 84, 87, 98
HEX: #545762
CMYK: 68, 60, 45, 25
Fonts
A combination of contemporary, techy, playful yet harmonic fonts which give a personal feeling that enables us to differentiate ourselves from the masses.
Mascot
Our mascot is a friendly little fellow, an additional and secondary graphic element that we use when we want to put a face on something.
Don’t be afraid to use him when you feel like it!
