Alva streamlined customer management with a lighter CRM solution

Alva’s sales team wanted a customer relationship management system that would fit seamlessly into their existing processes. Not a system that would force them to rebuild their daily routines around it. What they needed was a CRM that could handle complex customer structures with ease and bring clarity and simplicity to their everyday work.

Utility companies like Alva manage long-term, multifaceted customer relationships. A single customer can mean dozens of usage points, and customer data flows between teams, contact people and systems. In this kind of environment, a CRM needs to do a lot. It has to be manageable, easy to maintain, and above all genuinely useful.

With Lime CRM, the key was how naturally the system seemed to suit the industry from the very start. It sparked trust that the implementation would be smooth and that the system would truly support the team’s way of working.

”We were looking for a solution that didn’t need to be bent to fit our way of working, but one that was already right for us”
Mirva Pietilä, Sales & Marketing Manager

Implementation built around real situations

The collaboration kicked off with workshops that focused directly on Alva’s specific use cases: how to keep customer data up to date by usage location, how to reach the right contacts through marketing, and how to give sales the tools to proactively manage account development. The project wasn’t about how Lime works. It was about how Lime could best support the way Alva works.

The pace of the project followed Alva’s lead. Lime provided proactive support and suggestions but didn’t push the team off track. Instead, solutions were developed step by step, always grounded in everyday reality.

The project manager’s work received special praise from the team. Clear, approachable and truly listening, which made progress smooth. Help was always available when needed. And when it wasn’t needed, the team was able to move forward independently.

“We wanted a system that wasn’t a separate IT project but a tool we could own and evolve ourselves. Lime makes that possible.”

Kerttu Suihkonen

Customer Account Manager

One solution, a shared tool for the whole team

Today, Lime CRM supports Alva’s sales team in many roles. It serves as the go-to place for customer data, supports collaboration, and works like a calendar and a notebook all in one. It provides timely reminders, brings visibility to the bigger picture, and helps the entire team work transparently and consistently.

“No more wrestling with the system. Now our time goes where it matters most – to our customers,” the team sums up.

Perfect for today, flexible for the future

It was important to Alva that the CRM wouldn’t require ongoing consultancy to keep running. Because the system was built around the team’s actual needs, they can manage and develop it largely on their own.

The implementation was quick and well controlled. Lime was there to support when needed but stepped back when Alva was ready to drive things forward. That rhythm suited the team perfectly. Everything clicked into place from day one. No head-scratching required.

“Lime was the right-sized solution for us. It supported the way we work from the very beginning and now gives us a solid foundation for further development.”
Mirva Pietilä, Sales & Marketing Manager

What do the employees say?

Read what some of the people who work at Alva think about Lime CRM.

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“Our whole team was involved from the start. Everyone had a say, and you can tell from how well the system has been received in our day-to-day work.”

“The tool has stayed compact, even though it includes everything essential. It hasn’t become too heavy or complex, it’s just the right size for us.”

“The ease of use in marketing tools has been one of the biggest surprises. Managing and updating campaign lists is fast and hassle-free.”

Is it your turn now?

Interested in how Alva streamlined customer management, and how your team could do the same?

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About Alva

Alva operates in the essential building blocks of everyday life: water, heat and electricity. We work together with our customers to promote energy-efficient and green choices, and responsible asset management. Alva employs 240 people and aims to be a carbon-neutral company by 2030. Alva-yhtiöt Oy is owned by the City of Jyväskylä in Finland.

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