From scattered lists to a shared structure

When Café Bar brought together all their customer data into one system, the goal was crystal clear: to create order and simplify processes across Sweden. With 18 districts and 230 employees, they needed a solution that offered full visibility without limiting local flexibility. The result? One shared workspace, smoother processes, and collaboration that has never worked better.

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Local systems, but no big picture

As a franchise company with strong local roots, Café Bar had long relied on its own routines and systems within each district. When Café Bar’s central office decided to change its business system, the existing CRM component disappeared, making the need for a new, shared tool clear. It quickly became evident that customer data was scattered, and no one had a complete overview.

As Café Bar continued to grow with large national customers such as Circle K and Shell, the differences between district workflows became more noticeable. While customer relationships were strong, the overall picture was missing. To keep scaling across Sweden, Café Bar needed to bring all customer information together in one place and create a unified way of working.

När Café Bar började växa med stora nationella kunder som Circle K och Shell blev det tydligt att arbetssätten skiljde sig åt mellan distrikten. Relationen till kunderna fanns men inte alltid överblicken. För att fortsätta växa behövde Café Bar samla kundinformationen på ett ställe och skapa ett gemensamt sätt att arbeta.

– We had no central insight into which customers we actually had. The information was spread across districts without a common hub,” says Fredrik Nyberg, Head of Business Area.

Lime as the foundation for the entire organization

Today, Lime CRM is fully integrated across the entire Café Bar organisation. Sales teams, customer service and management now work in the same system, creating a shared structure and a common starting point for everyone.

– We see Lime as the single source of truth for our customer data, says Emelie Johansson, Sales Support Manager. Whether it is customer service or the sales team, everything we need to know about our customers is right there in Lime. Everything is updated, accurate and easy to find.

When Lime was implemented, Café Bar quickly realised the value of having shared ways of working. By agreeing on how customer data should be managed, the company built structure, improved quality and created a clearer process from the first customer contact to final delivery.

Smooth everyday work and seamless collaboration

A major improvement came when Café Bar started using Lime for order management. Previously, emails were sent back and forth between several people and information was spread across different channels. Now, everything takes place in Lime, with clear statuses and workflows. This created better structure, higher quality and a more transparent process from the first customer contact to delivery.

When everyone works in the same system, it is also clear who is responsible for what and where each business case stands in the process. For the sales team, Lime has become central to their daily work, while the sales support team can prioritise and plan their tasks based on up‑to‑date data.

– It became so much easier. Everyone sees the same information and the process runs much more smoothly, says Emelie Johansson.

It has not only saved time but also strengthened internal collaboration. A shared system has built a new sense of confidence, ensuring that everyone works in the same way regardless of district.

“We are now doing more and better business. Collaboration is more efficient, and we have a much clearer overview.”

Fredrik Nyberg

Head of Business Area

Café Bar

Discover smarter sales with a 360° overview

Results at a glance: growth driven by structure

Reduced duplication of work and smoother workflows from the first customer contact to delivery.
Clearer and more consistent ways of evaluating business opportunities.
Smarter planning enabled by better data and improved visibility.

Lime as a supplier: flexibility and partnership

Since the introduction of Lime in  2020, the collaboration has grown in pace with Café Bar’s own needs. Through regular meetings, continuous improvements and close dialogue, the relationship has evolved into a true partnership.

The collaboration continues to develop, and Café Bar now sees Lime not only as a system supplier but as a long‑term partner to grow alongside.

“Lime is one of the most flexible suppliers we work with. We can do a lot ourselves and make changes quickly without having to wait for a developer. Lime challenges us, listen and helps us grow. That is exactly how a partnership should work.”

Emelie Johansson

Sales Support Manager

Café Bar

A shared structure for continued growth

With a growing customer base, Café Bar regards Lime as a natural part of its future, both as a tool and as a way of working. The next step is integrating Lime with the Business Central enterprise system, further strengthening the overview and simplicity Café Bar has already built with Lime.

Shared data, clear processes and easy access have freed up time for what matters most: building strong customer relationships.

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This is Café Bar

Café Bar is a Swedish company that for over fifty years has been providing workplaces with great coffee and complete solutions for coffee and beverage experiences. With 18 districts across the country, they are always close to their customers. Through a strong focus on quality, sustainability and personal service, Café Bar helps businesses create moments of togetherness, energy and wellbeing at work.