Before Lime
Ruter Dam had grown frustrated with their old, complex system. It created administrative headaches and ate up far too much of their time. They needed something simpler and more effective, a system that would genuinely work for them.
Two factors were decisive when they compared CRM systems: the new system had to be able to automate workflows (from invoicing to invitations and communications within Ruter Dam’s business network) and bring all information together in one place. After careful research, they found Lime CRM.
Smooth and efficient with Lime
After a thorough evaluation, Ruter Dam chose to move forward with Lime CRM. The main reasons were the system’s ease of use and its ability to centralise and streamline data management.
With Lime CRM, Ruter Dam can now handle invoicing, manage nominations, and communicate about upcoming events in a smooth, automated way.
– With Lime CRM, we have a simpler and more efficient working environment. The system has simplified administration and strengthened the organisation’s ability to reach out and support its members, says Emelie Alström, Project Manager Marketing & Administration at Ruter Dam.

“Since bringing Lime CRM on board, we’ve managed to create a working environment that actually runs smoothly. The system has simplified our administration and made it easier to reach out and support our members.”

Emelie Ahlström
Project Manager – Marketing & Administration,
Ruter Dam
The benefits of Lime CRM
- Centralised data management: All contacts and information sit in one place, making administration and follow-up much easier.
- Efficient communication: Ruter Dam can send invitations and surveys, and manage responses and participant lists without the usual friction.
- Automated processes: Nominations are handled digitally rather than by hand, saving time and reducing the chance of errors.
- Ease of use: The system is tailored to the organisation’s needs, so everyday tasks take less time and effort than before.

Results and the road ahead:
Ruter Dam hasn’t yet measured every impact, but the improvement in their day-to-day administration is already clear. They’re more efficient and better organised, and they’re looking forward to exploring more of what Lime CRM can do for them.
Focused on what matters
Since bringing in Lime CRM, Ruter Dam has a working environment that genuinely supports their team. Administration is easier, and they’re better placed to reach and support their members. With smart automations and straightforward invoicing, they can focus on what they’re actually here for: getting more women into leadership roles in business.
Is it your turn?
Curious to hear more about Ruter Dam’s solution and how you could get the same results?
About Ruter Dam:
Ruter Dam is an organisation working to improve gender equality in Swedish business by promoting women’s leadership. Founded by women, for women, they have four employees and offer leadership development programmes, mentorship, and a business network for women. Their mission is to see more women in senior positions, and they’ve built practical tools and strategies to help make that happen.
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