A member organisation that dared to do things differently

Fastighetsägarna Syd had a system nobody wanted to use. Frustration was building, and pulling out any kind of statistics felt like mission impossible. The decision to switch — and find the right system — changed everything.

Here’s how it happened.

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A system nobody wanted to use

Fastighetsägarna Syd is an industry organisation for property owners in southern Sweden. They offer their members everything from legal advice and rental negotiations to opinion-forming and benefits through partner companies. It’s an organisation with a lot of moving parts — and with that comes a genuine need for a system that actually holds it all together.

The problem? Their old system did the exact opposite. It was complex, hard to use, and colleagues would rather avoid it than engage with it. There was data and statistics in there — technically. But getting to it in practice? Nearly impossible.

“It felt very user-unfriendly. And everything we needed was in there, somehow, in a finished kind of way,” says Anna-Karin Elfverson, Communications Manager and System Administrator.

Bold enough to choose a different path

Even though Fastighetsägarna Syd is part of a national organisation, they had the freedom to find a system that actually worked for them. After a thorough process, they landed on Lime.

The reasons were clear: an all-in-one solution with CRM, membership management, a property module, and case management — all under one roof. A system that felt intuitive from day one. And a supplier with a local office and Swedish-speaking support.

Anna-Karin Elfverson

Communications Manager and System Administrator.

“It felt very user-friendly. And it had everything we were looking for – it was all sorted, as it were.”

The implementation went smoothly. Budget and timeline held, and the team felt safe and well looked after throughout the entire process. Fastighetsägarna Syd went live with Lime CRM in June 2025.

With Lime, Fastighetsägarna Syd got:

Membership management with faster registration and clearer follow-up
A property module with data linked directly to negotiation and valuation work
Case management for their lawyers via an integrated service desk
A structured sales process for new membership agreements, integrated with GetAccept
Integration with the Spris accounting system for invoice flows – 25 users working in the same system every day

From chaos to control — for real

The change was noticeable fast. Where it used to be impossible to pull simple member data, it now takes just a few clicks. The lawyers, who previously had no real case management system, now work in a structured way in Lime’s service desk — and can follow up on every case in full detail. They can also see how many incoming advisory calls convert into paid assignments, something they’d never been able to track before.

Onboarding new members is smoother, and the quoting process — which previously involved email attachments and manual handling — is now fully digital with clear traceability. Churn follow-up has also improved significantly: when a membership ends, the organisation can now distinguish between dissatisfaction and a sold property — giving them a whole new level of insight for decision-making.

And perhaps most importantly: people actually use the system.

“Before, there were a lot of complaints. A lot of people didn’t really know what they were doing in the system and went in unnecessarily. Now almost everyone uses it every day in Lime.”

Anna-Karin Elfverson

Communications Manager and System Administrator

Moving forward, together

Fastighetsägarna Syd doesn’t see Lime as a finished chapter. The system is a living tool — continuously adapted and refined. Through a management agreement with regular monthly meetings, it’s built and developed on an ongoing basis, with Lime as an active partner in the work.

Anna-Karin Elfverson

Communications Manager and System Administrator.

“It feels like having a partner you can talk to and grow with. Without feeling pushed into developments. The dialogue has always been great.”

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About Fastighetsägarna Syd

Fastighetsägarna Syd is a regional industry organisation for property owners in southern Sweden. The organisation offers its members legal advice, rental negotiations, opinion-forming, training, and benefits through partner companies.