Offering
Why Lime?
Insights
Customer Portal
Talk to us

Offering

Lime CRM


An industry-tailored CRM supporting the entire customer journey

Lime Connect

Customer messaging and AI software

Lime Go

Plug & Play CRM for growing B2B businesses or sales teams
Need help choosing CRM?

Lime Intenz

Behavioural change management to maximise software value
Need help choosing CRM?

AI & Efficiency

Our intuitive AI tools boosts results in sales, marketing, and customer service.
Need help choosing CRM?
Insights

Customer Stories

Videos & webinars

Articles

Downloads

Lime Discover

What is CRM?

How to succeed with CRM from day one

A new CRM is just the beginning. To create real impact, the system needs to become a natural part of everyday work. We help you build the right behaviors and ways of working from the start.

Create change now
Lagercrantz Group logo, a company potentially utilizing CRM solutions for their business operations.
FM Mattsson company logo
renta logo
OKQ8 logo, a petrol station brand
Dios logo
Castellum logo
Sankt Jörgen Park Resort logo, a circular emblem with green text and a green design.
Telge logo
CRM implementation process, a circular diagram illustrating the 6 key steps to a successful strategy

Why isn’t a good system enough on its own?

Did you know that only 15% of the challenges in a CRM implementation are about the system itself? The vast majority (85%) of the challenges are about human factors such as behaviors, ways of working, leadership, and culture. CRM only creates impact once strategy turns into new everyday habits.

Here’s how we help you with that

How we get the whole organization using CRM

Implementation

Adoption from day one

If salespeople don’t understand the value from the start, the CRM system risks becoming an administrative burden. We’re involved from the beginning to ensure the implementation is driven by clear business goals and the right behaviors. Through a structured workshop series, we go from business goals and processes to coaching directly in Lime CRM.

  • Higher usage
  • Faster business value
  • Clear connection between CRM and business

Transformation

From new system to new ways of working

A new CRM system changes not only the technology, but also how the organization works. We help you develop new ways of working, build new behaviors, and create tools that let you work smarter.

  • New ways of working suited to the new system
  • Leadership that drives transformation

Strategic maintenance

Keep CRM alive

The business changes, and your CRM work needs to change with it. As new employees join, ways of working evolve, and focus shifts, we help you keep building the right behaviors and get more out of your Lime CRM.

  • A CRM that evolves with your business and goals
  • New employees start with the right behaviors from day one

But we always start by understanding where you are today

Before we propose a solution, we find out how you work today, what challenges you face, and what needs to be developed. Through conversations, surveys, and analysis of your ways of working, we identify what’s working, what’s holding you back, and which behaviors need to change.

This determines whether your CRM actually gets used

You’ve bought the right system. Trained the team. Yet users still aren’t logging in. Sound familiar? As the model above showed, adoption is about much more than technology. And that’s exactly what we help you with. In the video, Max explains what actually determines whether your CRM becomes a tool that’s used, or just another system to manage.

“Change management workshops create incredible conditions for success. Lime Intenz isn’t just any management consultancy – they actually have experience with how others implement CRM, which is a real strength.”

Read the customer story

20 years

Number of years we’ve been developing organizations

100+

Number of change management projects over the past 2 years

9.4/10

Average rating for our trainers’ engagement

96%

Share of our participants who recommend us

More inspiration

Discover more articles

Ready for a CRM that’s actually used?

Whether you’re facing an implementation, a system change, or need to boost adoption – we help you understand where you are today and what it takes to get where you want to go.

Let’s start here
Smiling businesswoman standing in a modern office space, likely a consultant or professional in a CRM industry setting.

Why is change management important?

What is change management?

Change management is a structured method for handling the human side of change within an organization, such as when introducing a new CRM system. It’s about preparing, supporting, and guiding employees through the change taking place, to ensure that new processes, tools, and systems are accepted and used effectively, which in turn contributes to achieving the business’s desired goals.

Why is change management important in CRM implementations?

Change management is important when implementing a new CRM system, as it ensures that employees accept and use the new system correctly. Without the right support and guidance, a lack of engagement can lead to the CRM system not being used effectively. Change management helps organizations adapt their work processes, increases user acceptance, and ensures they get all the benefits of their investment in the system.

What are the most common challenges in CRM implementations?

One of the most common challenges when implementing a CRM system is user acceptance, which is often rooted in a lack of a clear vision, an unclear strategy, and vague processes. When companies lack a clear vision of how a CRM system should support customer relationships and growth, projects tend to get stuck in old work patterns instead of a renewed and improved approach toward customers.

To counter these obstacles, we work actively with your leaders to break down your business goals into CRM goals and proactive behaviors. By acting this way, we build a system for the future, where the CRM system becomes a working tool for reaching your overall goals.

How do you measure success with change management?

Success with change management is measured by evaluating user acceptance, engagement, and how well the new processes are followed. Some key KPIs include the CRM system’s usage rate and how much productivity has improved. Other important metrics can include user feedback, how long it takes to achieve the desired outcome, and how well the project stays within its time and budget frames.

We help you set up goals that make it easy to see how well the change management effort has gone.

What results can you expect from successful change management?

Successful change management leads to a higher degree of user acceptance and effective use of the new CRM system. Improved productivity, better customer relationships, and more efficient work processes are just some of the expected results. Successful change management also means that the investment in your CRM system delivers a higher return and helps your organization reach its strategic goals faster.

How long does change management take in a CRM implementation?

A CRM implementation varies depending on the project’s complexity, the organization’s size, and how extensive the changes are. Generally speaking, the process can take anywhere from a few months to a year or more. This includes planning, communication, training, and follow-up. An early start and continuous support are important parts of achieving a smooth transition and long-term success. Change management should be seen as an ongoing effort rather than a one-time action throughout the entire process.

But don’t worry, we at Lime Intenz are with you all the way!