Popular articles
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Read the article: More than advertising
More than advertising
Marketing is one of today’s most frequently used, yet misunderstood, business terms. For some, it’s equal to campaigns and ads.…
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Read the article: Market segmentation: How to reach the right customers with the right message
Market segmentation: How to reach the right customers with the right message
In a world of intense competition and ever-changing customer expectations, speaking to “everyone” is no longer enough. To succeed in…
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Read the article: CRM in the utility industry: 4 ways to create a more efficient customer journey
CRM in the utility industry: 4 ways to create a more efficient customer journey
How can a CRM system help future-proof utility companies?
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Read the article: Continuous feedback: the key to a great membership experience
Continuous feedback: the key to a great membership experience
Understanding your members’ needs and experiences is an important part of a company’s ongoing success.
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Read the article: 6 reasons to switch to an online CRM
6 reasons to switch to an online CRM
Remember when CRM systems had to be installed locally, required IT assistance, and only worked from the office? Back then,…
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Read the article: Revolutionary membership communication: We understand your challenges
Revolutionary membership communication: We understand your challenges
Membership organizations face a unique set of challenges: declining engagement, evolving member needs, and the need to build stronger communities.…