When Atrium Ljungberg was looking for a new CRM system to deal with their isolated data, they decided that this time they would engage the whole company from the start.
However, that proved to be easier said than done. Continuing with one’s own Excel files was seen by many as an easier option. The game changer for Atrium Ljungberg was when they appointed a person to lead the project of implementing Lime CRM.
Faulty reports boosted usage
The new Lime ambassador started by ensuring that all reports going to the management team were pulled from Lime CRM instead of individual Excel files.
– Initially, people complained that the reports didn’t add up, which of course they didn’t as the data was missing in the system. The inaccurate reports became a motivator for the departments to enter their data and receive accurate reports that showed what they had actually achieved, Mattias Celinder explains.
“It’s in Lime CRM” became the best call to action to generate interest and get colleagues to use the new CRM system. Soon, management also started to take an interest in all the analysable data that was now available from a common source.
– The fact that the whole company got on board with Lime CRM was the real success factor.